The Agony and Ecstasy of Bargaining in Vietnam

I don’t know where I got the bargaining gene from. Certainly not from my middle-class suburban Virginia upbringing.

Maybe it stems from being ultra-competitive in almost anything I do and just hating to lose.

Either way, it’s served me well in my travels abroad and specifically the past 11 years in SE Asia, first in Cambodia, then Thailand, and now Vietnam.

One of my most vivid bargaining moments came a few years ago when a couple of friends were visiting me in Phnom Penh. I had arranged for a tuk-tuk to take us just a five minute ride from my home to the bus station. We agreed on a price. Everything was fine and he followed me a block back to my apartment.

I pretended not to notice when the tuk-tuk driver raised an eyebrow at his decidedly non-Asian guests and their luggage. When we got to the bus station, he demanded more. “For what?”, I asked. “For waiting for them (ie. the two minutes it took to walk downstairs from my apartment)”. What he meant to say was, “because I didn’t know they were White.”

Soon I was embroiled in a back and forth exchange that got louder and more heated by the second. Finally, I stuffed the money we had agreed upon onto his tuk-tuk and walked away, leaving the tuk-tuk driver cursing vehemently and staring daggers into my back.

As I joined my visibly shaken and even-whiter-than-usual visitors over a bowl of pho while waiting for the bus, they quietly asked me, “How much more did he want?”

I paused before answering sheepishly, “Twenty-five cents”.

Sigh. I almost felt bad there for a moment. Almost.

The price of dignity


What is it about bargaining that can make it one man’s agony to another man’s ecstasy? Is it getting something for way less than you planned? Or the primordial satisfaction of coming out best in a one-on-one duel? Or on the flip side, possibly the humiliation of asking for a discount? Or the helplessness of being sold something you have no idea what the true value is?

No matter how you feel about bargaining, it’s a skill that every traveler needs to possess as almost by definition, being a tourist means you aren’t privy to how much things actually cost and pretty much walk around with a huge bulls eye plastered on your forehead, a veritable wallet with legs.

Some of my best travel memories have involved bargaining. Like the time I spent sitting down with the owner of a rug shop in Kathmandu. Before the trip, I laughed when I read blogs about travelers lugging home carpets from Nepal. But before long, I started noticing beautifully handmade rugs interspersed with cheap machine-made ones. Darting into various shops to get an idea of how much certain rugs should be, along with a quick internet tutorial back at the hotel and I felt armed with a modicum of knowledge, probably just enough rope to hang myself with.

After lengthy negotiations, the shop minders phoned the boss. Always a good sign. Over a cup of apple tea, and after about an hour of leisurely chitchat followed by a furious five minutes of negotiating, we both came to a price we could live with.

But that wasn’t the case at the Jawalakhel Handicraft Center where Tibetan refugees sell hand-woven rugs. Despite all my tried and true bargaining tricks of humor, flirting, pouting and feigning disinterest, the young salesgirl wouldn’t budge. It ended up being true what all the guidebooks said — it was fixed price. But I had to try.

In some cultures, bargaining is simply the norm, where it’d be the exception NOT to have a back and forth with the seller. Before heading to Egypt, the number one scam travel forums warned about was touts and sellers ripping people off. But thanks to my skills honed in the cauldron of Cambodia, I found it a breeze.

Sometimes, though, being too good a bargainer can actually be a detriment. One year, I found the crafts sellers at Victoria Falls (Zambia) to be especially easy to deal with, coming down quickly from $12 to $2. With stall after stall selling very similar carvings and other crafts, it was almost too easy. The year after, I found myself back in Zambia and waited to get back to the stalls to load up on cheap gifts. This time, since I knew the prices going in, I was determined to strike even better bargains. But something ate at me. Perhaps it was the desperation behind the eyes of the sellers. Too many days of too few visitors and too many stalls. Resignedly agreeing to rock bottom prices, maybe even at a loss, just to have some, any income that day. I left with an armful of paper-wrapped treasures, but with a surprisingly bad taste in my mouth. Could it be that I got too good of a bargain at the seller’s expense? Would that extra dollar or two mean much more to an African family than to me?

Therein lies the agony and ecstasy of bargaining. At what point is a purchase too much of a deal?

I recently explored iconic Ben Thanh market in the heart of Saigon to find out what life is like on the other side of the counter.

I first met up with four girls, each manning a stall selling identical Abercrombie knockoffs and Ralph Lauren branded polo shirts. After giving them a lesson in how to count in Khmer, they relaxed and opened up. “Tourists are master bargainers these days”, they sigh. “They often want things for less than we paid for them.” I watch as sweaty tourists navigate the narrow passageways, each girl calling out a greeting in any one of a dozen languages. A Malaysian couple stops and takes their time selecting a bundle of shirts. “How much for these?”, they finally ask. When the price comes back much higher than they want to hear, they quickly walk away, with the salesgirl on their heels immediately reducing the price by half. “We hate it when people just ask the price and go”, they moan. “It’s unlucky for business. It means the next person won’t buy either.”

A conversation on superstitions soon leads me to a deserted corner of the market and up two flights of rickety metal stairs. It’s the room dedicated to the market gods of Good Luck, the Earth and a special idol, much smaller than the others and oddly simian in appearance. The caretaker explains that it’s the Ben Thanh market deity to which some sellers burn incense or leave an offering in hopes of having a prosperous day. At the request of the sellers, this odd room has remained unchanged throughout the decades of the market’s renovations. As he’s leaving, he says, “Just turn off the light when you go”, leaving me all alone in this strangely cold and quiet room just steps above the hustle and bustle of the market below. In Bangkok, I’ve been the first customer of the day, only to see the seller fan my cash over her stall for good luck. But here, the pseud0 Gap Girls contend, “We don’t believe in luck. It’s not right to pray for yourself to do well and others to not be able to sell.”

In another section of the market, Uyen presides over her cluttered stall selling a jumbled array of kitschy souvenirs. “A long time ago, a foreigner once told me: Eat a little and eat all the time. Eat a lot and eat rarely. I’ve always remembered that.” Instead of trying to gouge customers, Uyen’s approach is to strike up a conversation and offer a fair price. “It’s best to be cheerful and thank the customer either way. That way, even if they find a similar price somewhere else, they’ll always come back to my stall.”

Bargaining tips:

  • You’re bound to get better prices on the periphery of markets rather than shops towards the middle. The ones in high traffic areas have more incentive to quote a high price. If you don’t take it, someone else will come along. But the shops on the periphery don’t see as many customers, so they don’t tend to overcharge as much.
  • Always ask the price when it comes to cooked meals. With things, you can always put it back if you don’t like the price. If a food vendor decides to overcharge you, there’s not much you can do about it once you’ve eaten the meal.
  • When moving to a new city, know that relationship selling is key. Vendors will be more apt to quote you a decent price if they know you’ll be back. Try coming up with a list of staples. Then ask a local to bring you around to the stalls where they buy and introduce you to the seller as their friend. You’ll automatically get fair prices, because now, the seller needs to keep both you and your local friend as customers. While you’re there, compile a list of prices of staple goods. While prices fluctuate, at least you’ll have an idea of how much basics should cost.

  • With fresh food, if you don’t know the seller, don’t let them pick out products for you as most are wont to do. Chances are, they’ll try to slip a few bad pieces in with the good, only for you to discover once you’re home.
  • If you can speak the language, you might try telling the seller to weigh your products honestly in exchange for not bargaining for a better price. That’s what locals do.
  • Obviously, you’ll be able to swing better deals if you buy more items from one stall. So while pricing items, notice which stalls have the majority of things you want instead of buying a little here and a little there. And if they won’t come down to your price, consider asking them to throw in a gift or an extra of something for free.
  • Organize all your money at home before going out for the day. I like to keep big bills in a separate compartment. The Vietnamese 500,000 note and 20,000 note are both pale blue. One is worth USD 25 and the other USD 1. I was once in a cab with a friend who mistakenly paid for the USD 1 fare with a VND 500,000 bill. The driver was not about to make change until I said something.

For more of my interviews with vendors in Ben Thanh and for other bargaining tips, check out my article, “Deal or No Deal”, in this month’s issue of Word HCMC.

Oh, and I’ve been nominated for Favorite Travel Blog on consumer advocate Chris Elliott’s pretty cool site, a daily must-read for for savvy travelers on travel scams and situations avoid. Voting closes on Friday. Thanks!

Photo credits: Ben Thanh Market, malachite elephant

What bargaining tips can you add to this list?

Related Posts Plugin for WordPress, Blogger...



13 thoughts on “The Agony and Ecstasy of Bargaining in Vietnam

  1. Frank Cullison

    Great bargaining suggestions. When I’m out shopping, I fall into the category of being a guilt ridden farang . Just ask any of the doe eyed street booksellers in Ho Chi Minh City. They’ve got my picture, and are waiting for me. They’ve really hooked you once you’ve heard their sad story, which usually includes being separated from their family, working horrendously long hours for almost nothing and most incredibly, lugging around a stack of books that defies gravity. In a situation like this I would just give them my wallet and tell them to take what they want. So now, my strategy is to make a list of items that I want and then ask a local friend to negotiate the price for me. Another option is to ask your friends if they know a person who sells the items that you want and ask them to take you to that person. Both options usually work well for me. Usually my friend doesn’t go for the cut throat rates, but makes sure that both of you are satisfied.

    1. James Post author

      Oh yeah. That’s another detriment: being able to understand just enough of the language to be guilt-tripped. It’s like a horror movie. If you turn the sound down, it’s just not as scary… Whenever I need real books, I’ll go to actual shops. They have the price penciled in the front cover, usually $2, or maybe $3 if it’s a new release. But yeah, it’s definitely helpful if you have a local friend who can you the dirty work for you!
      James recently posted..Vietnamese Papaya Salad – Made from Love (And Green Papayas)My Profile

  2. cosmoHallitan

    I had some trouble with those 20,000 and 500,000 bills as well! In China, bargaining is all about Face. You have to be willing to come up a little on your lowest price so that the seller can agree to it and close the sale. This allows the seller to save face with their neighbors because it shows that they are good negotiators. You just have to be prepared for the faux-angry cries at the beginning when you throw out your opening bid. Usually you’ll get the item for pretty close to that amount, as long as it’s a fair price. After bargaining in China, I feel like every place else will be a piece of cake!
    cosmoHallitan recently posted..The Secrets of Xiao Long BaoMy Profile

    1. James Post author

      You should have seen how mad the taxi driver was when I snatched the VND 500,000 bill back. He was like: “We’re both Vietnamese! You should’ve let me keep it!”

      I’ve practiced my own “hissing” sound when I first hear the price given by the seller. First strike, baby!
      James recently posted..Geocaching VietnamMy Profile

  3. Helen

    I HATE bargaining, you feel bad if you get too good of a deal and ripped off when you don’t. I usually go to people who I know will give me a fair price and of course those who give me “extra special” pricing. I’ve been at that moment when I was haggling over the price and my husband says, “it’s 10 cents!” . . . “just give it to her!” . . . sigh . . .

    1. James Post author

      LOL. I can just imagine your husband saying that! But sometimes it’s the principle, right? I’m pretty bad, though. I introduced my friends to a stall that makes custom book covers and her business has exploded over the years. Now every time I go by there, I remind her of it and ask for something for free! Hey, when in Asia…
      James recently posted..Dollar Days – Shopping in Saigon on the CheapMy Profile

      1. Kirsty

        Hello! Are these custom book covers in HCM? If so, please could you tell me where? I’d love to get one as a Christmas present 🙂 Kirsty

        ps. loving your blog!

        1. James Post author

          Hi Kirsty:

          Thanks for reading. The book cover lady was actually at the Russian Market in Phnom Penh, Cambodia. Haven’t come across anything similar in Ho Chi Minh City yet. Sorry!

  4. chu Bach

    Of the many many articles I like on your blog, this one is undoubtedly the best. Would you let me accompany you on your next haggling safari?


Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge